One of the major differences between the Buffy episode and "Transformation" is that Guido ultimately recognizes how his good looks have helped his life. Although Willow sees what she really looks like, she is not able to gauge how her life is affected by her looks. Of course, she has always been contrasted with Buffy, who is the "pretty" one as defined by the show, but nonetheless Willow's looks are never seen by her as an asset. This element is important in my opinion because physical beauty has played a crucial role in the gothic. Shelly uses Guido's good looks as a juxtaposition to his evil heart. Moreover, Guido fully understands how different someone's life can be if they had been blessed with good looks or if they had been cursed with bad ones. Willow does not have this sort of epiphany seeing her doppleganger. She can only acknowledge the evil side of her vampire self and not the physical one. However, as viewers, we get to see how Vampire Willow uses her looks during the episode. It is not by accident that normal Willow is dressed in a grandmotherly pink ruffly sweater with long white pants (not sure what they are called pantyhose?) and a skirt. Vamp Buffy is dressed more provocatively and is more seductive in her actions. She "works" the room at the bar and is very touchy-feely with her fellow vampires. This is behavior we never see in Willow. It is magnified when she dresses up in the provocative garb and is unable to pull off the mannerisms of Vamp Willow. Clearly normal Willow is unaware of how her looks can benefit her. In comparison with Transformation, Willow's doppleganger portrays her personality flaws while Guido's doppleganger should only be taken at face-value (I had to say it). Guido does not get to look into a mirror at his personality but just his face. Willow sees her face but focuses on her personality. The point is, dopplegangers can have different meanings to their doppplegangers.
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